Every question. Straight answers.
The studio, the packages, timelines, the Membership and Care, all in one place.
About Ashlar
Who do you work best with?
Startups and brands that want to stand out, not blend in. Teams that care about the details, see their website or product as part of how they win and want design, development and motion handled by one studio.
What makes Ashlar different?
We're development first. Every site is designed and built in code by the same people, so nothing gets lost between a designer's file and a developer's build. The people you talk to are the people building your project. You also get fixed prices, a live preview every 72 hours and a launch in weeks, not months.
Who are you not a good fit for?
Small one off tasks, projects where the lowest price is the main goal or teams looking for someone to execute without questions. We do our best work when there's a real business goal behind the project and room for us to push ideas.
Packages and extras
Which package do I need?
It depends on the size of the project. Anything bigger or more custom than a package (large sites, apps, dashboards) goes on the Studio Membership and is built month to month, so you're never stuck with a quote that doesn't match reality.
- 1 page: Landing Page
- 2 pages: Landing Page plus one extra page
- 3 to 8 pages: Launch Site, plus extra pages if needed
- 9 pages or more, a dashboard, an app or ongoing work: Studio Membership
What's the difference between "Development only" and "Design and development"?
Development only means you already have a finished design (usually in Figma) and we build it in code. Design and development means we design it from scratch, then build it. Same quality of build either way.
What does "Development only" require?
A complete Figma file with desktop and mobile designs for every section, final copy and assets (images, logos, icons) and notes on the motion you have in mind. We review your file before starting. If parts are missing, we'll recommend adding design to finish them, and you'll know the price before anything starts.
Why are your prices fixed?
Because we move fast, and pricing should too. You know exactly what you're paying before we talk: pick a package, add what you need and that's your price. No quote rounds, no back and forth, so all the time goes into your project.
What if I need more pages or sections?
Additional pages are $400 each. The Landing Page can take one, for a two page site. Need three or more pages? The Launch Site is the better fit, and takes up to 8 pages in total. Extra sections are $350 each on either package. Extra revision rounds are $300.
Do you build bilingual sites?
Yes. French and English for $250 on the Landing Page and $500 on the Launch Site. You provide the translated copy. We build the language switch and make sure both versions are polished. Included in the Membership.
Do I need a CMS?
If you'll update content yourself (blog posts, projects, events, team), yes. It's included in the Launch Site, and $500 on the Landing Page.
Do I get analytics?
Yes. Every site on Site Care includes simple, privacy friendly visitor analytics: visitors, top pages, traffic sources and form submissions, without cookies. We share the numbers in your quarterly report. Want your own live dashboard or deeper tracking? Advanced analytics is $250: we set up a dashboard you can log into (Google Analytics or a similar tool), track the actions that matter to your business (bookings, button clicks, sign ups), and add a consent banner so tracking only runs once visitors agree. Included in the Membership.
What if I want motion that really stands out?
Every package includes custom scroll and interaction animations. For a signature moment, like a WebGL or 3D hero, add Signature Motion for $500. Included in the Membership.
Are privacy policy, terms and thank you pages extra?
No. We build and style these pages in every package at no extra cost. The legal text itself (privacy policy, terms, cookie policy) is provided by you, either from your lawyer or a policy generator like Termly or iubenda. We don't write or review legal documents.
Timeline and process
How fast can we get started?
Within 24 hours of the kickoff call, as soon as a spot is open. We take on a limited number of projects at a time so each one gets full attention. Once you're in, we set up a shared group chat and get to work.
How long does it take?
Landing Page: 2 weeks. Launch Site: 4 to 6 weeks, depending on page count and how quickly content and feedback come in. Apps and larger sites run on the Membership: an MVP dashboard typically takes 2 to 3 months.
Can you handle an urgent launch?
Often, yes. Rush delivery is $500 for a Landing Page (5 business days) and $1,000 for a Launch Site (about 2.5 weeks). When time is tight, we'll help you decide what has to be live on launch day and what can follow, because a sharp first version beats a rushed complete one.
What can slow a project down?
Content that isn't ready, feedback that takes days, too many people weighing in or priorities that keep shifting. We move fast when one person can make decisions and feedback comes back quickly, and that's also when the work turns out best.
Who writes the copy?
We work on it together. You bring the substance: what you do, who it's for, your offer and your proof. We shape it into sections and sharpen the headlines so it reads well on the page. Your timeline starts once we have your content.
What if I don't like the design?
You won't be guessing. Before you commit to anything, we show you a creative direction for your project: the look, feel and key screen. You only start once you like where it's going. After that, two revision rounds refine the details.
Is there a warranty?
Yes, 30 days after launch. If something we built doesn't work as approved (a broken layout, a form that doesn't send, a bug on a specific browser), we fix it at no cost. The warranty covers defects, not new features or design changes. After 30 days, fixes are covered under Care.
How does payment work?
For packages: 50% to start, 50% at launch. For the Membership: monthly, paid upfront. You can pay by bank transfer or by card through Stripe.
Studio Membership
How does the Membership work?
You pay a flat monthly fee and add tasks to your Kanban board: pages, features, product screens, motion, fixes. We work on one task at a time, in the order you choose, so each one gets full focus. Most tasks ship in a few business days. Larger ones are split into pieces that ship weekly.
What's included?
Design, development and motion design, from interface animations to signature WebGL and 3D moments, plus CMS, bilingual and analytics setup.
How often will I get updates?
Every 72 hours. Each update includes a live preview link, a short video walkthrough and any questions we need you to answer. When something ships in between, you get the preview link right away.
How long do typical tasks take?
- Landing page: 2 to 3 weeks
- 5 page site: 5 to 6 weeks
- 10 to 12 page site: 2.5 to 3 months
- MVP dashboard: 2 to 3 months
Can you take over an AI built or vibe coded MVP?
Yes. AI tools are great for getting something working fast. Turning it into a product people trust is where we come in. We start by reviewing your code, then fix the UX, rebuild the interface, clean up the architecture and connect the backend properly. This work runs on the Membership, since every codebase is different.
Can I try it first?
Yes. If it's not a fit after your first week, tell us and we'll refund 75% of your first month. Anything we delivered that week is yours to keep. The trial week applies to your first month only.
Can I pause or cancel?
Yes, anytime. There's no long term contract and you're billed monthly. When you pause, the days you haven't used are saved and you can use them within 90 days. Work in progress is parked and picks up where it left off when you resume. If you cancel, your membership runs until the end of the current billing cycle.
Are calls included?
Yes. A 30 minute weekly sync for priorities and decisions, plus up to two 60 minute working sessions per month for bigger topics like user flows or product logic. Progress updates happen by video, so calls are only for decisions.
Working together
How do we communicate?
Mostly async: a shared group chat for quick questions, video updates every 72 hours and comments directly on the live preview. Prefer to talk feedback through? Send a short screen recording and we'll turn it into a checklist for you to confirm. Calls are scheduled in fixed weekly windows, and we reply to messages within one business day.
What tech do you build with?
Next.js, deployed on Vercel. For apps: Postgres databases (Supabase, Neon or PlanetScale, depending on the project) and modern authentication. Every site is custom coded, no templates or page builders.
What about paid fonts, images or other licenses?
Anything that needs a license (paid fonts, stock photos, icon sets, paid libraries or tools) is purchased by you, in your name, so you own it outright. We use free, high quality options by default and always flag a paid one before we use it, with the cost, so there are no licensing surprises later.
Am I locked in once the site is built?
No. Your site is built with standard, widely used tools (Next.js, a mainstream CMS) that any good developer can pick up. Once invoices are paid, the code and files are yours, and we can hand everything over to your own accounts at any time.
Care and maintenance
What does Care include?
We keep your site running: hosting, SSL, monitoring, security updates, backups, and fixes for anything we built that breaks. Site Care also includes one small edit a month (a text or image swap, up to 30 minutes) and a quarterly video report with your uptime, speed, visitors and one recommendation. If something worked at launch and broke, it's covered. If you want something new or different beyond your monthly edit, that's an edit ($75) or a Membership task.
Do I need Care?
If your site is hosted with us, yes. Site Care starts at launch for $99 a month, so you never deal with servers or technical accounts. Prefer to host it yourself? We'll transfer the site to your own hosting account. You're then responsible for keeping it running.
What if my traffic grows?
Normal usage is covered by your Care plan. We monitor usage with spend alerts, and if you grow beyond our base hosting and database plans, we let you know first, then bill the difference at cost, with no markup, to your card on file. Third party services specific to your project (like Google Cloud or AI APIs) are on your own accounts, so you always see and control those costs directly.
Is my site compliant with privacy laws like GDPR?
Our included analytics don't use cookies. With the advanced analytics add-on, tracking only runs after visitors give consent, following the rules where your audience is. We handle the technical side: the consent banner, script blocking and placing your privacy policy on the site. The content of your legal documents and your overall compliance remain your responsibility, so we recommend having them reviewed by your own counsel.